Chelsea set for huge cash boost when new agreement reached amid Club World Cup reality

Chelsea are reportedly in line to secure a new front-of-shirt sponsor that could be worth £100 million.

Enzo Maresca's side stunned Champions League winners Paris Saint-Germain to win the Club World Cup on Sunday. The Blues' 3-0 victory Stateside came just a few months after winning the Europa Conference League - their first major trophy since new owners BlueCo took over in 2022.

Chelsea will now be eyeing a first Premier League title since 2017 when the new season begins in August. Maresca's team will begin their season at home to FA Cup winners Crystal Palace on August 17.

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And The Telegraph now report that Chelsea's success in America has handed them a significant boost when it comes to securing a potential new shirt sponsor. It is claimed that there were long-term deals on the table which were worth about £40 million-per-year.

But that figure is said to have risen to £60m-a-year, with the club reportedly in talks with seven-to-ten big global companies over a long-term front-of-shirt sponsorship.

“Chelsea would have left as much as £100m on the table by agreeing a long-term front-of-shirt sponsorship this time last year," the Telegraph quotes a source as saying. "With Champions League qualification and the Club World Cup, the club can now negotiate a much bigger deal.”

Despite a trophy-laden few months at Stamford Bridge, it is also claimed that the expectation at Chelsea for next season is not to win the Premier League title.

The expectation within the club for next season will reportedly start with finishing in the top four again and consolidating Champions League qualification, while demonstrating progress.

Chelsea finished 15 points off champions Liverpool last term and sneaked into the top four on the final day with a victory at Nottingham Forest.

"I think it will become as important as the Champions League and we value it as much as winning the Champions League.," Blues boss Maresca said after his side's Club World Cup win.

"It has been the (best) effort from the team and all the players. I am very happy, especially for them because they deserve the moment.

"Had you told me we were going to win 3-0 in the first half I wouldn't have expected that but we knew we were going to put up a fight and we knew our squad is really competitive against talented teams."