Bestselling US eye cream that reduces wrinkles and firms lids in one week hits UK shelves

If you're into beauty, there are few things more frustrating than seeing hype around a certain product, only to learn that they're not available to buy here in the UK. Until recently, one such skincare brand was INNBEAUTY Project, a smash hit in the US for delivering incredible results – but luckily for shoppers, it has finally launched in the UK, including hero product Extreme Eye Cream.

INNBEAUTY Project is now available to buy at Sephora stores and Sephora online, with every product under £50 – including what is officially the number one eye treatment at Sephora in the US, INNBEAUTY Project Extreme Eye Cream, which has sold out three times already there since March, and has shoppers reporting a noticeable improvement in fine lines and skin firmness after just a few days.

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Extreme Eye Cream (£49) contains a powerful blend of peptides, bio-retinol and fermented amino acids in a nourishing base, to target a number of skincare concerns around the eye area, including fine lines and wrinkles, loss of firmness and elasticity, and puffiness.

INNBEAUTY Project's tests showed that it was clinically proven to significantly decrease puffiness, wrinkles, and sagging eyelids in one week, while after eight weeks there was noted a 26% average reduction in eyelid sagging and a 25% average reduction in crow's feet.

There are also some impressive before-and-after shots on the Sephora website, plus hundreds of five-star reviews from shoppers praising how well Extreme Eye Cream works:

"I saw results after using this eye cream for a few days," one shopper wrote. "I noticed that my fine lines had diminished drastically. The skin on my other eye area seem much more firmer and smoother. I was looking for an eye cream that could keep fine lines at bay and this definitely is the product to do that. Ever since I've been using this product, I noticed that my eye area looks much more youthful."

"I really love this INNBEAUTY Extreme Cream Eye," another review reads. "Already a fan of their Extreme Cream for the face. It leaves the under-eye area looking refreshed and bright [and] I can already start to see my fine lines looking better around my eye. I’d recommend this if you’re looking for a good eye cream."

"A total game-changer for my eyes!" reads a third review. "I’ve tried countless eye creams, but Extreme Cream Eye Lift genuinely impressed me. Within a week, I noticed a real difference — the puffiness under my eyes had visibly reduced, and my eyelids looked firmer and more lifted. The texture is rich but not heavy, and it melts beautifully into the skin, leaving it perfectly prepped for concealer."

A few shoppers, however, reported problems with the packaging. "There is no tube to help the cream move up to the pump...maybe it's like a vacuum container where the bottom has a diaphragm that rises when the product is dispensed?" one person remarked, going on to say that they "liked the Beauty of Joseon retinal eye cream better, or theLift & Firm by Sephora."

As the shopper above mentioned, another INNBEAUTY buy that's definitely worth adding to your basket is fellow hero product Extreme Cream (£49), a firming and lifting moisturiser that delivers a 133% increase in hydration after six weeks, and a 13.5% reduction in wrinkles.

If, however, you're looking for other cheaper eye cream suggestion, L'Oréal Paris has two great options: Revitalift Pro Retinol Anti Wrinkle Eye Cream is currently down from £14.99 to £7.49, while Age Perfect Cell Renew Midnight Eye Cream Antioxidant Recovery Complex is a more advanced offering, and now down from £29.99 to £22.49.