Escape the bustling crowds of tourists in this idyllic town that perfectly blends its rich history with modern convenience. In 2023, a whopping 21.5 million tourists flocked to the Blackpool, an iconic seaside town famed for its golden sandy beaches, thrilling Pleasure Beach rides, and the soaring landmark Blackpool Tower.
The influx marks a six per cent spike compared to the year before, despite heavy criticism the town is falling into disrepair. Here, you'll find endless rows of flashing arcades, award-winning fish and chip shops - and nightclubs that stay open until the sunrise. However, if you're looking for something a little more relaxing - you simply have to check out Poulton-le-Flyde.
Located just 3.5 miles from Blackpool, this sleepy market town has somehow managed to dodge the tourist spotlight - despite its endless charm and picturesque streets. At first glance, Poulton looks like a scene from Bridgerton- with stunning churches, cobbled streets and a ubiquitous history.
READ MORE: UK's 'most underrated' seaside town now booming after huge £2m makeover

But, the town's compact centre is filled with boutique shops, an outdoor market, cosy coffee shops and creatives. Stopping by for a sweet treat at Three Little Piggies Bakery is a must, as well as buying eco-friendly candles and wax melts at The Wax House.
"The historic church of St Chad's, surrounded by its famous crocuses, is a sight that has graced countless calendars," hails Great British Life. "And thanks to the RHS Gold Medal-winning Bloom in Poulton team, you don't have to wander far in the town without seeing a glorious floral display."
Located just under 250 miles from Central London, driving to Poulton-le-Flyde takes around four hours and 35 minutes in the car. However, direct trains to Blackpool North can slash almost 90 minutes from the journey. From here, you can catch a five-minute train journey over to the town, or get an 11-minute taxi.
If you're flexible with dates, you can grab single adult fares from Euston to Blackpool for just £56. Tickets from Blackpool to Poulton cost just £2.10.

Accommodation in Poulton-le-Flyde is limited due to its small size, meaning you may have to stay in Blackpool itself - and venture over to the town as a day trip. This is a great way to keep the budget down, as Blackpool is home to a slew of cheap hotels and B&Bs.
For example, a weekend's stay (Friday, July 4-6) at Cliffs Hotel - located 2.9 miles from Poulton - will set you back just £226. This is based on two adults sharing a Standard Double Room. If you want something a little more fancy, check out the Claremont Hotel.
This all-inclusive resort is less than a 15-minute walk from Blackpool Tower, boasts sleek rooms, and stunning sea views. Staying here on the exact same nights costs £290.
*Prices based on Trainline and Booking.com listings at the time of writing.
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