After years in the background of Wayne Rooney’s football career, Coleen Rooney is stepping into her own spotlight and she has her mind set on proving her doubters wrong.
Fresh off her success as runner-up on I’m A Celebrity, the 39-year-old mum-of-four is said to be more determined than ever to be recognised as more than just a footballer’s wife. According to an insider, she’s had enough of assumptions about staying with Wayne for financial reasons after his infidelities and addiction issues.
“She’s sick of hearing that she would be nothing without Wayne or she only stays for the money. She’s now a multimillionaire in her own right and she’s not stopping there. This is just the start for Coleen and she can be very determined when she wants to be.”
Having turned down career opportunities while raising their four sons, Kai, Klay, Kit, and Cass, proud mum Coleen is reportedly now focused on building her own brand, and insiders say she was the driving force behind the couple’s lucrative new deal with Disney+.
"She’s the reason they got this big Disney deal,” the insider told The Sun. “I’m A Celeb proved that she’s just as big a star as Wayne. It’s the ultimate revenge on her doubters.”
The couple’s upcoming docuseries, created by the producers behind Coleen Rooney: The Real Wagatha Story, will offer rare insight into their home life with their four young sons. Cameras will follow Wayne, 39, as he trades football training for school runs, while Coleen continues her business ventures.
Speaking to The Mirror, a source revealed earlier this month: “They could be bigger than not just the Beckhams, but the Kardashians.”
With Wayne recently dismissed from his managerial role at Plymouth Argyle and reportedly rejecting a lower-league job, the couple are reportedly seeing the series as a new chapter in both their personal lives and careers.

PR expert Dermot McNamara believes the show could reshape their public image, but not without challenges. “This will be their biggest test yet,” he said.
“Even though they’ve been famous since they were teenagers, we haven’t ever seen what their lives are really about. There’s so much we don’t know about them, like how they talk, how they parent. We’re going to get a fresh perspective.”
Coleen’s time on I’m A Celebrity showed glimpses of her resilience, but even still, questions about Wayne’s scandals resurfaced as she was quizzed on her heartache by her fellow campmates.

“She let people in, but was still guarded,” Dermot said. “Now we might finally see how she lives with all that public heartache.”
Despite the controversies, Coleen has built her own fortune with books, fashion, and fitness deals, and now, the Rooneys are ready to take control of their story with their brand-new show which has already been predicted as one of their biggest successes yet.
The Mirror has approached Coleen's representatives for comment on this story.
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