Sky Sports offers Premier League games for 66p per day to mark new season

The Premier League is back and football fans can get Sky Sports for 66p per day. The 2025/26 season got underway on Friday as title holders Liverpool took all three points in their home game against Bournemouth.

Still to come this opening weekend is Chelsea vs Crystal Palace and Man United vs Arsenal. Both of these games will be broadcast exclusively on Sky Sports as the broadcaster expands its Premier League coverage from 128 matches to a minimum of 215 starting this season.

Sky claims this is 80% of all televised Premier League matches. To catch all these fixtures - in addition to more 1,000 live games across the EFL, SPFL, WSL and Bundesliga - football fans need to secure a Sky Sports subscription, which costs £20 per month as an introductory offer.

This equates to roughly 66p per day over 30 days and provides access to nine Sky Sports channels including Main Event, Premier League, Football, F1, Golf and Tennis. It also includes the recently launched Sky Sports+ channel at no additional cost, which offers live streams of more than 1,000 live EFL games, every Carabao Cup fixture and every match from the men's Rugby Super League.

The only catch is that those without an existing Sky package will need to combine Sky Sports with a TV and Netflix plan. However, these combined plans were revamped last year and now start at £35 for the Essential TV and Sky Sports bundle, reports The Mirror.

This includes more than 100 regular TV channels such as Sky Atlantic, along with free Netflix and Discovery+ subscriptions. For an extra £20, customers can also add TNT Sports to their package, a big saving compared to the £30.99 subscription fee direct with Discovery+ Premium, allowing them to enjoy next season's European competitions.

Sky's offer comes hot on the heels of Virgin Media's Summer of Sports sale, which is offering substantial discounts across its own Sky Sports packages until September 2. Starting with the Bigger Combo bundle + Sports, this includes more than 200 TV channels, featuring eight from Sky Sports such as Main Event, Football and F1.

It also includes 516Mbps fibre broadband, all of which has been slashed from £65.99 to £54.99 - a saving of £264. A drawback to both Sky and Virgin's plans is that customers will experience at least two bill hikes during their 24-month term as each provider increases their prices every April.

This year, Sky implemented a 6.2% increase for its TV customers but has yet to confirm next year's adjustment. Virgin has already confirmed the Bigger Combo bundle + Sports will rise to £58.49 from April 2026 and £61.99 from April 2027.

What distinguishes Sky from its competitors is the option to terminate a contract after a price increase is announced, a feature not offered by Virgin.

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