Buffalo Bills quarterback Josh Allen is entering the 2025 NFL season with more than just renewed focus on the gridiron—he’s also making sweeping lifestyle and brand decisions that reflect a deeper transformation both personally and professionally.
Josh Allen lists California home and invests in long-term life in Buffalo
In a move that marks a turning point, Josh Allen has officially listed his Dana Point , California home for $8.5 million. The sleek $7.2 million property, purchased in 2023, once symbolized a West Coast future, with four bedrooms, three bathrooms, and lush greenery that hinted at dreams of a future family retreat. But those plans appear to have shifted.
Instead, Allen is anchoring himself in Orchard Park , New York—just minutes from Highmark Stadium. There, he’s developing a sprawling estate complete with a private lake, sports court, and a full gym. The relocation also aligns with his deepening relationship with actress Hailee Steinfeld , whom he married earlier in 2025. Insiders say Allen is now spending more time at Steinfeld’s Encino estate while building his forever home in Buffalo.
Josh Allen parts ways with Nike and makes a surprise switch to New Balance
Equally surprising is Allen’s quiet yet powerful break from Nike. Known for his collaborations with the sportswear giant since entering the NFL in 2018, Allen was spotted at minicamp sporting silver-metallic New Balance Prodigy cleats—noticeably free of the Swoosh logo. It’s a significant shift that goes beyond fashion.
Allen had previously championed Nike exclusives, including retro Deion Sanders editions and high-profile releases like the “Grinch” cleats. His new cleat choice, priced at $170, is more than a stylistic change—it’s a strategic pivot that mirrors his own journey from underestimated prospect to NFL MVP .
This brand transition could mark a new chapter for both Allen and New Balance. For Nike, the departure of one of its most prominent NFL faces is notable. Allen’s work with the brand also included philanthropic efforts like directing $100,000 to Oishei Children’s Hospital. Whether such charitable ventures continue under his new brand remains to be seen.
Financially, Allen is already a powerhouse. His six-year, $330 million contract—with $250 million guaranteed—cements him as the league’s highest-paid quarterback. But he’s also building a diversified empire, with investments in CorePower Yoga, Skydance Sports, and even pistachio farming—an industry expected to earn him $6.5 million annually.
Also Read: Did Hailee Steinfeld distract Josh Allen from football? MVP reign now under threat from Joe Burrow
As training camp kicks off July 23 in Rochester, Allen’s 76 wins, 262 touchdowns, and MVP trophy from last season make him a top contender. But it’s his evolving identity off the field that may define his lasting legacy.
Josh Allen lists California home and invests in long-term life in Buffalo
In a move that marks a turning point, Josh Allen has officially listed his Dana Point , California home for $8.5 million. The sleek $7.2 million property, purchased in 2023, once symbolized a West Coast future, with four bedrooms, three bathrooms, and lush greenery that hinted at dreams of a future family retreat. But those plans appear to have shifted.
Instead, Allen is anchoring himself in Orchard Park , New York—just minutes from Highmark Stadium. There, he’s developing a sprawling estate complete with a private lake, sports court, and a full gym. The relocation also aligns with his deepening relationship with actress Hailee Steinfeld , whom he married earlier in 2025. Insiders say Allen is now spending more time at Steinfeld’s Encino estate while building his forever home in Buffalo.
Josh Allen parts ways with Nike and makes a surprise switch to New Balance
Equally surprising is Allen’s quiet yet powerful break from Nike. Known for his collaborations with the sportswear giant since entering the NFL in 2018, Allen was spotted at minicamp sporting silver-metallic New Balance Prodigy cleats—noticeably free of the Swoosh logo. It’s a significant shift that goes beyond fashion.
Allen had previously championed Nike exclusives, including retro Deion Sanders editions and high-profile releases like the “Grinch” cleats. His new cleat choice, priced at $170, is more than a stylistic change—it’s a strategic pivot that mirrors his own journey from underestimated prospect to NFL MVP .
This brand transition could mark a new chapter for both Allen and New Balance. For Nike, the departure of one of its most prominent NFL faces is notable. Allen’s work with the brand also included philanthropic efforts like directing $100,000 to Oishei Children’s Hospital. Whether such charitable ventures continue under his new brand remains to be seen.
Financially, Allen is already a powerhouse. His six-year, $330 million contract—with $250 million guaranteed—cements him as the league’s highest-paid quarterback. But he’s also building a diversified empire, with investments in CorePower Yoga, Skydance Sports, and even pistachio farming—an industry expected to earn him $6.5 million annually.
Also Read: Did Hailee Steinfeld distract Josh Allen from football? MVP reign now under threat from Joe Burrow
As training camp kicks off July 23 in Rochester, Allen’s 76 wins, 262 touchdowns, and MVP trophy from last season make him a top contender. But it’s his evolving identity off the field that may define his lasting legacy.
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